The brand strategy of Muji Singapore states that very little money is spent on advertising or traditional marketing and the success is articulated via word of mouth, a simple shopping experience etc. it also means that the products are appealing enough who prefer unbranded products for many reasons.

Muji also has a t-shirt that bears a small rubber square on the chest for the consumers giving them an option to design their own logo or brand message. They also deal with selling paper products and can also personalizing options by using rubber stamps free of costs. They also provide many other products that can be computer embroidered according to the specifications.